For our latest Brains and Beakers workshop, Youth Radio hosted Tim Westergren, founder of the online radio service Pandora.com. Tim studied recording technology at Stanford and has worked in the music industry for 20 years as a composer, musician and record producer. In 1999, during the height of the dot-com boom, he noticed that people were listening to more and more music online and wondered if there was a way to create a personalized web radio station that plays only songs that matched an individual listener’s tastes.

To do that, he launched the Music Genome Project – a collection of songs that have been analyzed one by one according to 400 musical attributes, like rhythm, harmony, and instrumentation. Their musical DNA, in other words. When you type a song you like into Pandora, the Web site plays songs with similar DNA. Call it compiling sonic taxonomy, sequencing musical phylogenetics… or just playing one hit after another.

In the first of five videos, Tim talks about how Pandora’s in-house musicians break down every song on the Web site into its musical characteristics. “Any piece of music, whatever the rhythm is, we can understand it through some combination of these attributes,” he says.

 

 

About Brains & Beakers

With support from the National Science Foundation, Youth Radio wants to change the way young people think about science--and scientists. What better way to do that than to make science a media event? Youth Radio joined forces with David Pescovitz from the website Boing Boing and the Institute for the Future to invite a stellar line-up of inventors, engineers, and investigators to our studios in Oakland, Calif. For each segment in the series, our guests provide interactive hands-on demos and then take questions from Youth Radio interviewers.
 

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