More Pottermore: JK Rowling's Harry Potter Expansion
Posted by Berman Kazia on July 8, 2011 at 05:50pm
 

For fourteen years the world of Harry Potter has been imagined and beloved by fans all over the world. The books have been translated into 67 languages, the author JK Rowling went from financially-struggling single mother to a billionaire and on July 15th the final installment of the films, Harry Potter and the Deathly Hallows Part 2, draws the film franchise to a close. The words on the poster for the final film are like a bad omen for die-hard fans. It reads: “It All Ends Here.” Luckily, it seems the era of Harry Potter has yet to see an end, thanks to a little thing called Pottermore.

Pottermore, the child of Sony and Rowling, “builds an exciting online experience around the reading of the Harry Potter books” according to the website, which will be officially open to the public in October. It will also be the first place where Harry Potter e-books will be readily available for purchase. And while a few screen shots of the website have been revealed on the Pottermore twitter, much of the content has been shrouded in mystery. Both Rowling and her lawyer, while remaining extremely secretive in what the website has to offer, have said that it is not an an eighth installment in the series. Nevertheless, hype amongst Harry Potter fans of all ages is at a high.

Harry Potter changed the publishing world by it’s remarkable book sales and it’s intense fan base. Kids actually started to read and enjoy it. Many are saying that now, Rowling will be making waves again but this time in the digital world. She’s avoided the e-book approach for quite some time but now wants the books available for every brand of e-reader and in the exact same format. This feat would be impossible for most other authors to accomplish. But "if there's any author that Amazon would let dictate the terms, it's Rowling." says Laura Owen at paidcontent.org. After lugging around heavy, 600 plus page books fans will have a chance to read Harry Potter on their Kindle, Nook or iPad with the added bonus of having Pottermore available to enhance the experience.
 




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