photo: Rascoe Van Damme/ BY-NC-SA

Companies are becoming more creative with how they market to the Latino community.

MSNBC aired a report called “We the People” about the 45 million Latinos in the United States. The report shows that companies are desperate to get a piece of the $1 trillion we spend. Wal-Mart already targets Latinos by honing in on the concept of family in their commercials. The company uses the slogan, “Para su Familia, de todo Corazon. Siempre." -- "For your family, from the heart. Always."

Now, Wal-Mart is taking that concept to a higher level. Wal-Mart is attempting to convert two of their stores into supermercados—grocery stores that carry products used in authentic Latino dishes. The retail store is planning to push this project in Phoenix and Houston.

According to the Food Marketing Institute, Latinos shop for groceries more than the average U.S. consumer. They buy more fresh produce and cook from scratch more often, and spend 20% more in the store than other consumers.

Looks like Wal-Mart has an eye on our wallets. I wonder what else Wal-Mart has planned.