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Understanding Air Jordans
"Parents buy these shoes for their kids because if you have a pair of new Air Jordans you are cool."
By Reyna Markham
Michael Jordan is known to be the greatest basketball player that ever laid hands on a Spaulding basketball. He is not only a great basketball player, he is also a brand. He’s been making clothes and shows for over ten years, but these items don’t come cheap.
When buying a pair of these Air Jordan’s expect to spend nearly $200 dollars, unless your shoe size is under a seven, and then expect to pay close to $100 dollars. Jordan’s shoe line alone has made him billions of dollars. So I ask myself, why doesn’t he lower the prices?
Then again, why should he when people continue to buy the shoes, no matter how much they cost? It’s not like he’s losing any money. A new pair of Jordan’s come out every two to three weeks. You should see the lines outside Niketown. People camp outside of Niketown and different shoe stores, days at a time for them.
Some people who don’t have the money to buy Jordan’s wait outside of the stores and steal them from people who can afford them. People have been buying Jordan’s for years, since the late 80’s Air Jordans when the shows became a big part of hip hop culture. Parents buy these shoes for their kids because if you have a pair of new Air Jordan’s you are cool.
Until the next pair comes out in two weeks, then you’re a nobody. With $200 dollars I could go to the salon, go clothes shopping, and but two pairs of cheaper shoes. I’m not trying to bash Michael Jordan, I’m just saying, paying nearly $200 dollars for a pair of shoes is crazy.
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