March 16, 2010

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Kids Get Ripped Off Jeans

"What's so special about these triple digit pairs of dungarees? They're ripped."

Listen to this Commentary!

By Sam Ross

Faded jeans with a few holes here and there -- accompanied with a white t-shirt and air force ones -- are becoming part of the street uniform among the young generation. Youth Radio’s Sam Ross thinks kids paying upwards of $100 on a pair of ripped jeans is just plain ludicrous. “At the store, almost every pair of jeans had some form of ripping and fading -- they looked as if they were straight out of the Salvation Army.” (December 10 on KCBS)


Kids at my school are pulling out their parents platinum cards to shell out more than a hundred bucks in jeans. What's so special about these triple digit pairs of dungarees? They're ripped.

Levi Strauss patented his jean design for gold miners in 1873. Unlike other 19th century trousers which ripped so easily, Levi's jeans were strong as steel. But theses days, sturdiness is the last thing kids look for in jeans.

My grandmother of all people sparked my recent interest in jean fashion. We wandered into a hip jean store, and right as we walked in my grandmother's eyes bugged out. At the store, almost every pair of jeans had some form of ripping and fading -- they looked as if they were straight out of the Salvation Army. Already infuriated, my grandmother went to check the price. "What!?” she managed to squeak out. “140 dollars!?"

But who's to stop this madness? Because while Levi Strauss turns in his gave, I'm sure plenty of trendy jean designers are laughing all the way to the bank.


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