August 08, 2008

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Bathing Ape

"I wasn't the only one with hearts in my eyes when considering the hoodies..."

By Ayesha Walker
May 13, 2007

Listen to this Commentary!

Back in the day, it was Jordans. Now it’s a sweatshirt brand called A Bathing Ape – the latest fashion must-have for urban teens. Youth Radio’s Ayesha Walker loves to shop, but she’s not so hot on this particular trend – mostly because of the sweatshirt’s high price, and the fact that kids wearing these hoodies are being targeted for theft.


I know you’ve seen them. They come in loud colors, with cheesy looking objects like spaceships and diamonds floating all over them. They’re called Bathing Ape hoodies.

A Bathing Ape Hoodie costs $400. I’d only pay through the nose for a 400-dollar hoodie, if it could make me fly. No, not fly like “cute”...fly like a bird. Designers put a big fat price tag on their clothes because they know people are willing to pay hundreds to outshine others in the same social class. Young people switch up their style to draw attention by wearing this trendy, off-the-wall clothing...but everyone’s different ends up looking the same.

So my advice to all you slaves to fashion - the next time you hear a Bathing Ape hoodie calling your name, ask yourself one question - will it make me fly...like a bird?


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